[{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/alem-do-campo-conheca-10-receitas-inusitadas-que-clubes-de-futebol-ja-tiveram\/amp\/#newsarticle","url":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/alem-do-campo-conheca-10-receitas-inusitadas-que-clubes-de-futebol-ja-tiveram\/amp\/","headline":"Al\u00e9m do Campo: Conhe\u00e7a 10 Receitas Inusitadas que Clubes de Futebol J\u00e1 Tiveram!","mainEntityOfPage":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/alem-do-campo-conheca-10-receitas-inusitadas-que-clubes-de-futebol-ja-tiveram\/","datePublished":"2025-06-09T17:25:22-03:00","dateModified":"2025-06-09T17:25:22-03:00","description":"Quando pensamos nas fontes de receita de um clube de futebol, logo v\u00eam \u00e0 mente venda de ingressos, direitos de transmiss\u00e3o, patroc\u00ednios e venda de jogadores. No entanto, a necessidade de diversificar os ganhos levou alguns clubes a caminhos bastante curiosos e, por vezes, surpreendentes.","articleSection":"Fique Sabendo","articleBody":"Quando pensamos nas fontes de receita de um clube de futebol, logo v\u00eam \u00e0 mente venda de ingressos, direitos de transmiss\u00e3o, patroc\u00ednios e venda de jogadores. No entanto, a necessidade de diversificar os ganhos levou alguns clubes a caminhos bastante curiosos e, por vezes, surpreendentes. Da hotelaria \u00e0 produ\u00e7\u00e3o de energia, confira 10 receitas inusitadas que mostram a criatividade (e a ousadia) dos clubes de futebol para encher os cofres: 1. Venda de Terrenos Lunares (e Im\u00f3veis Terrestres com Vistas Inesperadas) - Real Valladolid (Espanha) Em 2019, o Real Valladolid, ent\u00e3o presidido por Ronaldo Fen\u00f4meno, surpreendeu ao anunciar um acordo com a empresa Lunar Embassy para vender lotes de terreno na Lua. Embora a validade legal da posse lunar seja question\u00e1vel, a iniciativa gerou m\u00eddia e um fluxo de caixa peculiar. Al\u00e9m disso, o pr\u00f3prio Valladolid, asim como outros clubes, lucrou tamb\u00e9m com a venda de im\u00f3veis com \"vistas privilegiadas\" para seu est\u00e1dio, mesmo que a vista fosse, literalmente, para as arquibancadas ou para a estrutura do est\u00e1dio. 2. Parque Tem\u00e1tico - Juventus (It\u00e1lia) A Juventus, um dos maiores clubes da It\u00e1lia, foi al\u00e9m da loja oficial e inaugurou o J-Village, um complexo que inclui um hotel, centro de treinamento, escola internacional e, notavelmente, um parque tem\u00e1tico focado na hist\u00f3ria e nos s\u00edmbolos do clube. O \"Juventus Museum\" e outras atra\u00e7\u00f5es visam atrair torcedores e turistas, gerando receita atrav\u00e9s de ingressos e produtos relacionados. 3. Concess\u00e3o de Linhas de \u00d4nibus - Club Am\u00e9rica (M\u00e9xico) Nos anos 70, o gigante mexicano Club Am\u00e9rica teve uma fonte de receita bastante peculiar: a concess\u00e3o de algumas linhas de \u00f4nibus na Cidade do M\u00e9xico. Embora n\u00e3o seja uma atividade diretamente ligada ao futebol, a fam\u00edlia Azc\u00e1rraga, ent\u00e3o propriet\u00e1ria do clube e de um imp\u00e9rio midi\u00e1tico, utilizou essa diversifica\u00e7\u00e3o para fortalecer as finan\u00e7as do clube, provando que o fluxo de ageiros tamb\u00e9m podia ser um gol. 4. Produ\u00e7\u00e3o de Energia Renov\u00e1vel - FC St. Pauli (Alemanha) Conhecido por sua postura social e ambiental, o FC St. Pauli, da Alemanha, investiu na produ\u00e7\u00e3o de energia renov\u00e1vel. O telhado do seu est\u00e1dio, o Millerntor-Stadion, foi equipado com pain\u00e9is solares, e o clube vende o excedente de energia gerada para a rede el\u00e9trica local. Uma forma sustent\u00e1vel e inovadora de gerar receita, alinhada aos valores do clube. 5. Funeral Home - Boca Juniors (Argentina) Uma das receitas mais surpreendentes vem do Boca Juniors, da Argentina. O clube mant\u00e9m uma casa funer\u00e1ria que oferece servi\u00e7os aos seus s\u00f3cios. Mais do que um neg\u00f3cio, \u00e9 um servi\u00e7o social que estreita os la\u00e7os com a comunidade xeneize, garantindo que, mesmo na despedida, os torcedores permane\u00e7am \"conectados\" ao seu clube do cora\u00e7\u00e3o. 6. Produtos Financeiros - Barcelona (Espanha) O FC Barcelona, em sua busca por novas fontes de receita, chegou a oferecer diversos produtos financeiros aos seus torcedores, como cart\u00f5es de cr\u00e9dito personalizados. A ideia era capitalizar sobre a paix\u00e3o dos f\u00e3s, transformando-os em clientes de servi\u00e7os banc\u00e1rios e gerando receita atrav\u00e9s de taxas e juros. 7. Venda de Cerveja Artesanal - Millwall FC (Inglaterra) O Millwall FC, clube ingl\u00eas com uma torcida apaixonada e, por vezes, not\u00f3ria, entrou no mercado de cervejas artesanais. Lan\u00e7ando sua pr\u00f3pria marca, a \"Millwall Bitter\", o clube n\u00e3o apenas diversifica suas fontes de receita atrav\u00e9s da venda nos bares do est\u00e1dio e em estabelecimentos locais, mas tamb\u00e9m cria um produto que fortalece a identidade e o senso de comunidade entre seus torcedores. 8. Cl\u00ednicas M\u00e9dicas e Servi\u00e7os de Sa\u00fade - Schalke 04 (Alemanha) O Schalke 04, da Alemanha, foi um dos pioneiros em expandir seus servi\u00e7os para al\u00e9m do futebol. O clube inaugurou cl\u00ednicas m\u00e9dicas e centros de reabilita\u00e7\u00e3o que oferecem servi\u00e7os de sa\u00fade ao p\u00fablico em geral. Utilizando infraestrutura de ponta e expertise na \u00e1rea de fisioterapia e medicina esportiva, o Schalke transformou seu centro de performance em uma fonte de receita. 9. Ag\u00eancia de Viagens - Manchester United (Inglaterra) Gigantes como o Manchester United, com uma base global de torcedores, criaram suas pr\u00f3prias ag\u00eancias de viagens. Estas ag\u00eancias organizam pacotes completos para jogos, incluindo agens a\u00e9reas, hospedagem e ingressos, facilitando a vida dos f\u00e3s de outros pa\u00edses que querem ver o time em a\u00e7\u00e3o. Al\u00e9m de gerar receita, \u00e9 uma forma de fidelizar e aproximar os torcedores distantes. Leia mais em Lucas Pereira 10. Escola de Idiomas e Cursos Profissionalizantes - Fluminense (Brasil) No Brasil, o Fluminense teve uma iniciativa interessante ao investir em escolas de idiomas e cursos profissionalizantes em suas depend\u00eancias. A ideia era utilizar a marca do clube para atrair alunos e oferecer educa\u00e7\u00e3o de qualidade, gerando uma nova fonte de receita e contribuindo socialmente com a comunidade ao redor do clube. Os exemplos apresentados demonstram que, para al\u00e9m da gl\u00f3ria nos gramados, a sa\u00fade financeira de um clube de futebol depende cada vez mais de uma vis\u00e3o empresarial arrojada e diversificada. Em um cen\u00e1rio onde os custos operacionais s\u00e3o alt\u00edssimos e a concorr\u00eancia por talentos \u00e9 global, depender apenas das fontes de receita tradicionais \u00e9 um risco. Por Lucas de S\u00e1 Pereira, contador https:\/\/contadorlucaspereira.shop\/, e colunista do Jornal Cont\u00e1bil e criador do Instagram @contadorlucaspereira Leia tamb\u00e9m:","keywords":["clubes de futebol"," fonte de receita"," receitas"," renda"," "],"name":"Al\u00e9m do Campo: Conhe\u00e7a 10 Receitas Inusitadas que Clubes de Futebol J\u00e1 Tiveram!","thumbnailUrl":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/wp-content\/s\/2025\/06\/Campo-de-futebol-150x150.jpg","wordCount":"822","timeRequired":"PT3M39S","mainEntity":{"@type":"WebPage","@id":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/alem-do-campo-conheca-10-receitas-inusitadas-que-clubes-de-futebol-ja-tiveram\/amp\/"},"author":{"@type":"Person","name":"Lucas Pereira","description":"Com mais de uma d\u00e9cada de viv\u00eancia no mundo cont\u00e1bil, sou Lucas Pereira, formado pela Universidade Braz Cubas em ci\u00eancias cont\u00e1beis e com registro no CRC. Minha jornada me levou a aprimorar meus conhecimentos em renomadas institui\u00e7\u00f5es internacionais como King's College London e SOAS University of London. Acredito que a contabilidade e as finan\u00e7as n\u00e3o precisam ser complexas. Aqui, no Jornal Cont\u00e1bil, meu objetivo \u00e9 desmistificar esses temas e compartilhar insights pr\u00e1ticos para que voc\u00ea tome decis\u00f5es mais assertivas para o seu neg\u00f3cio.","url":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/autor\/lucaspereira\/","sameAs":["https:\/\/www.instagram.com\/contadorlucaspereira\/"],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/2a3e568b6794f632d209c15ae9296e2b51f66d10f0f99184c29167ee0c8fe50b?s=96&d=mm&r=g","height":96,"width":96}},"editor":{"@type":"Person","name":"Lucas Pereira","description":"Com mais de uma d\u00e9cada de viv\u00eancia no mundo cont\u00e1bil, sou Lucas Pereira, formado pela Universidade Braz Cubas em ci\u00eancias cont\u00e1beis e com registro no CRC. Minha jornada me levou a aprimorar meus conhecimentos em renomadas institui\u00e7\u00f5es internacionais como King's College London e SOAS University of London. Acredito que a contabilidade e as finan\u00e7as n\u00e3o precisam ser complexas. Aqui, no Jornal Cont\u00e1bil, meu objetivo \u00e9 desmistificar esses temas e compartilhar insights pr\u00e1ticos para que voc\u00ea tome decis\u00f5es mais assertivas para o seu neg\u00f3cio.","url":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/autor\/lucaspereira\/","sameAs":["https:\/\/www.instagram.com\/contadorlucaspereira\/"],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/2a3e568b6794f632d209c15ae9296e2b51f66d10f0f99184c29167ee0c8fe50b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Jornal Cont\u00e1bil - Independ\u00eancia e 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