[{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/corrida-das-ias-deepseek-e-gemini-ganham-forca-e-desafiam-a-lideranca-do-chatgpt-aponta-do-follow\/amp\/#newsarticle","url":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/corrida-das-ias-deepseek-e-gemini-ganham-forca-e-desafiam-a-lideranca-do-chatgpt-aponta-do-follow\/amp\/","headline":"Corrida das IAs: Deepseek e Gemini ganham for\u00e7a e desafiam a lideran\u00e7a do ChatGPT, aponta Do Follow","mainEntityOfPage":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/corrida-das-ias-deepseek-e-gemini-ganham-forca-e-desafiam-a-lideranca-do-chatgpt-aponta-do-follow\/","datePublished":"2025-05-06T15:50:29-03:00","dateModified":"2025-05-06T15:50:31-03:00","description":"O mercado de intelig\u00eancia artificial (IA) vive uma nova fase de transforma\u00e7\u00e3o, com o surgimento de concorrentes cada vez mais robustos ao ChatGPT, da OpenAI.","articleSection":"Fique Sabendo","articleBody":"O mercado de intelig\u00eancia artificial (IA) vive uma nova fase de transforma\u00e7\u00e3o, com o surgimento de concorrentes cada vez mais robustos ao ChatGPT, da OpenAI. Dados do Google Trends analisados pela Do Follow, ag\u00eancia de link building, mostram que o Deepseek e o Gemini s\u00e3o os grandes destaques da corrida da IA nos \u00faltimos meses. Nos \u00faltimos 12 meses (in\u00edcio de abril de 2024 a in\u00edcio de abril de 2025), as buscas pelo Deepseek cresceram mais de 700%, enquanto o Gemini registrou um aumento superior a 450%. O ChatGPT, embora ainda l\u00edder do mercado, teve um crescimento de mais de 130%, seguido pelos termos \u201cGPT\u201d (+120%) e \u201cChat GPT\u201d (+90%). O grande destaque do per\u00edodo recente \u00e9 o Deepseek. Lan\u00e7ado oficialmente em janeiro de 2025, o buscador chin\u00eas experimentou um crescimento de mais de 3.000% nas buscas apenas nos \u00faltimos tr\u00eas meses, indicando um verdadeiro boom de interesse global \u2013 com um pico de buscas em janeiro (100 pontos de interesse), leve queda em fevereiro e tend\u00eancia de crescimento a partir de mar\u00e7o novamente. Deepseek ultraa ChatGPT em novas visitas mensais Segundo dados da plataforma especializada aitools. xyz, em fevereiro de 2025, o Deepseek registrou 524,7 milh\u00f5es de novas visitas, ultraando os 500 milh\u00f5es do ChatGPT. Apesar desse avan\u00e7o, a ferramenta chinesa segue como a terceira maior plataforma de IA, atr\u00e1s do ChatGPT e do Canva. A participa\u00e7\u00e3o de mercado do Deepseek saltou de 2,34% para 6,58% em fevereiro, consolidando sua posi\u00e7\u00e3o de crescimento acelerado. Diante dessa ascens\u00e3o, a OpenAI reagiu anunciando que lan\u00e7ar\u00e1, nos pr\u00f3ximos meses, seu primeiro modelo aberto de IA desde o GPT-2, em um movimento estrat\u00e9gico para competir com o Deepseek e outras solu\u00e7\u00f5es emergentes. Gemini, ChatGPT e DeepSeek: semelhan\u00e7as e diferen\u00e7as Gemini, ChatGPT e DeepSeek s\u00e3o modelos avan\u00e7ados de intelig\u00eancia artificial projetados para processar linguagem natural. Todos eles permitem a gera\u00e7\u00e3o de textos, respostas a perguntas e aux\u00edlio em diversas tarefas, utilizando redes neurais treinadas com grandes volumes de dados. Al\u00e9m disso, essas IAs s\u00e3o amplamente aplicadas em automa\u00e7\u00e3o, pesquisa e cria\u00e7\u00e3o de conte\u00fado. Apesar das semelhan\u00e7as, cada uma tem caracter\u00edsticas distintas. O Gemini, do Google, se destaca pela integra\u00e7\u00e3o direta com servi\u00e7os da empresa, como YouTube, Google Search e Drive, sendo uma op\u00e7\u00e3o poderosa para quem j\u00e1 utiliza esse ecossistema. O ChatGPT, da OpenAI, \u00e9 reconhecido por sua flexibilidade e ampla ado\u00e7\u00e3o, sendo utilizado em diversas plataformas e permitindo integra\u00e7\u00f5es com APIs para diferentes aplica\u00e7\u00f5es. J\u00e1 o DeepSeek, baseado em modelos open-source, se diferencia pelo foco em maior autonomia e personaliza\u00e7\u00e3o, sendo especialmente atrativo para desenvolvedores e pesquisadores que buscam controle sobre os modelos de IA. Marketing e IA: o impacto das buscas e tend\u00eancias O crescimento nas buscas por plataformas de IA n\u00e3o se limita apenas ao Google. H\u00e1 uma mudan\u00e7a significativa na forma como os usu\u00e1rios am informa\u00e7\u00f5es dentro das pr\u00f3prias ferramentas de IA, influenciando a estrat\u00e9gia de marketing digital. \u201cAcompanhar essas tend\u00eancias \u00e9 uma pr\u00e1tica cada vez mais necess\u00e1ria para empresas que desejam utilizar IA na sua rotina, seja para otimiza\u00e7\u00e3o de conte\u00fado, an\u00e1lise de dados ou intera\u00e7\u00e3o com consumidores\u201d explica Carolina Glogovchan, CEO e especialista da Do Follow. Al\u00e9m disso, um n\u00famero crescente de usu\u00e1rios tende a substituir as buscas tradicionais no Google por consultas diretas em ferramentas de intelig\u00eancia artificial. Essa mudan\u00e7a impacta o fluxo de tr\u00e1fego online e desafia as estrat\u00e9gias convencionais de posicionamento, tornando fundamental que as marcas adaptem a forma como produzem e distribuem conte\u00fado para manter sua relev\u00e2ncia e alcance. Com concorr\u00eancia acirrada e mudan\u00e7as na lideran\u00e7a do setor, a corrida da IA est\u00e1 apenas come\u00e7ando. Os pr\u00f3ximos meses prometem ainda mais inova\u00e7\u00f5es e disputas por espa\u00e7o no mercado global de intelig\u00eancia artificial. Sobre a Do Follow Com mais de seis anos de experi\u00eancia, a Do Follow \u00e9 uma ag\u00eancia especializada em backlinks. Focada em ajudar empresas a melhorarem seus resultados na busca org\u00e2nica, a Do Follow cria e executa estrat\u00e9gias de link building e conte\u00fado otimizado para aumentar a autoridade do site e melhorar o posicionamento de termos no Google, al\u00e9m de prestar consultoria. Leia tamb\u00e9m:","keywords":["ChatGPT"," DeepSeek"," Gemini"," IA"," intelig\u00eancia artificial (IA)"," TECNOLOGIA"," "],"name":"Corrida das IAs: Deepseek e Gemini ganham for\u00e7a e desafiam a lideran\u00e7a do ChatGPT, aponta Do Follow","thumbnailUrl":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/wp-content\/s\/2025\/05\/imagem_2025-05-06_154932863-150x150.png","wordCount":"655","timeRequired":"PT2M54S","mainEntity":{"@type":"WebPage","@id":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/corrida-das-ias-deepseek-e-gemini-ganham-forca-e-desafiam-a-lideranca-do-chatgpt-aponta-do-follow\/amp\/"},"author":{"@type":"Person","name":"Mariana Freitas","description":"H\u00e1 2 anos faz parte da equipe de Reda\u00e7\u00e3o e Marketing do Jornal Cont\u00e1bil, colaborando com a cria\u00e7\u00e3o de conte\u00fado, estrat\u00e9gias de engajamento e apoio no fortalecimento da presen\u00e7a digital do 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