[{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/crise-de-inadimplencia-no-brasil-pressiona-empresas-e-impulsiona-tendencia-de-governanca-dos-conflitos\/amp\/#newsarticle","url":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/crise-de-inadimplencia-no-brasil-pressiona-empresas-e-impulsiona-tendencia-de-governanca-dos-conflitos\/amp\/","headline":"Crise de inadimpl\u00eancia no Brasil pressiona empresas e impulsiona tend\u00eancia de governan\u00e7a dos conflitos","mainEntityOfPage":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/crise-de-inadimplencia-no-brasil-pressiona-empresas-e-impulsiona-tendencia-de-governanca-dos-conflitos\/","datePublished":"2025-06-04T15:34:21-03:00","dateModified":"2025-06-04T15:34:22-03:00","description":"Governan\u00e7a dos conflitos integra jur\u00eddico, cr\u00e9dito e cobran\u00e7a para prevenir lit\u00edgios, recuperar cr\u00e9dito e proteger o caixa das empresas","articleSection":"Direito","articleBody":"Com inadimpl\u00eancia em patamares hist\u00f3ricos e uma crise de cr\u00e9dito que pressiona neg\u00f3cios em todos os setores da economia, cresce no mercado corporativo brasileiro uma tend\u00eancia que promete transformar a gest\u00e3o de riscos financeiros: a ado\u00e7\u00e3o da chamada governan\u00e7a dos conflitos. A proposta \u00e9 simples na teoria, mas revolucion\u00e1ria na pr\u00e1tica \u2014 integrar jur\u00eddico, cr\u00e9dito, cobran\u00e7a e comercial em uma esteira \u00fanica e estrat\u00e9gica, capaz de prevenir lit\u00edgios, aumentar a recupera\u00e7\u00e3o de cr\u00e9ditos e proteger o caixa das empresas. A urg\u00eancia do tema se explica em n\u00fameros. Hoje, o Brasil acumula mais de 75,7 milh\u00f5es de consumidores inadimplentes, al\u00e9m de 7,3 milh\u00f5es de empresas negativadas, segundo dados recentes do Serasa Experian. Somadas, as d\u00edvidas de pessoas f\u00edsicas e jur\u00eddicas ultraam R$ 600 bilh\u00f5es, afetando diretamente margens, opera\u00e7\u00f5es e sustentabilidade financeira de empresas de todos os portes.  \"O problema n\u00e3o est\u00e1 s\u00f3 nos n\u00fameros. Est\u00e1, principalmente, na forma como as empresas reagem a eles. Seguir tratando inadimpl\u00eancia como responsabilidade exclusiva do setor financeiro \u00e9 um erro caro\", alerta Renata Belmonte, s\u00f3cia do Contencioso C\u00edvel do Albuquerque Melo Advogados e membro da Comiss\u00e3o Especial de Direito Banc\u00e1rio da OAB\/SP e das Comiss\u00f5es de Direito do Consumidor da OAB\/SP e da OAB\/RJ.  O alerta faz sentido. Segundo estudo do pr\u00f3prio Serasa, 60,8% das d\u00edvidas s\u00e3o resolvidas nos primeiros 60 dias de atraso. Ap\u00f3s esse per\u00edodo, a chance de recupera\u00e7\u00e3o despenca. Ainda assim, o modelo mais comum nas empresas segue sendo fragmentado e reativo: cr\u00e9dito concedido sem olhar jur\u00eddico, cobran\u00e7a massiva e judicializa\u00e7\u00e3o como tentativa tardia de solu\u00e7\u00e3o \u2014 geralmente cara, lenta e com baixa efetividade.  A governan\u00e7a dos conflitos surge justamente como ant\u00eddoto a esse ciclo ineficiente. A proposta defende o envolvimento do jur\u00eddico desde a origem da rela\u00e7\u00e3o comercial, j\u00e1 na concess\u00e3o do cr\u00e9dito, com contratos desenhados sob vis\u00e3o de risco e cl\u00e1usulas que facilitam renegocia\u00e7\u00f5es e protegem as empresas de lit\u00edgios.  Na pr\u00e1tica, \u00e9 um modelo que estrutura protocolos de media\u00e7\u00e3o e acordos extrajudiciais, aplica instrumentos legais de forma t\u00e9cnica e estrat\u00e9gica e, principalmente, promove integra\u00e7\u00e3o real entre departamentos que historicamente trabalham de forma isolada. \"Hoje, o parceiro jur\u00eddico especializado costuma ser chamado quando tudo j\u00e1 deu errado. Mas ele deveria participar da constru\u00e7\u00e3o de um cr\u00e9dito mais saud\u00e1vel desde o in\u00edcio\", refor\u00e7a Julia Lins, Chief Legal Officer do Albuquerque Melo e membro das Comiss\u00f5es de Direito Civil e de Direito Empresarial da OAB\/RJ.  Al\u00e9m de ser financeiramente mais eficiente, esse modelo preserva rela\u00e7\u00f5es comerciais e reduz significativamente o risco de uma avalanche de processos judiciais. \"Recuperar cr\u00e9dito judicialmente deve ser a exce\u00e7\u00e3o, n\u00e3o a regra. A judicializa\u00e7\u00e3o pode ser cara, demorada e, muitas vezes, comprometer rela\u00e7\u00f5es que poderiam ser preservadas\", alerta Danielle Braga, s\u00f3cia do Albuquerque Melo e Chief Legal Officer do Contencioso C\u00edvel de Escala e Estrat\u00e9gico, com MBA em Gest\u00e3o de Neg\u00f3cios pelo IBMEC.  As especialistas defendem que litigar menos n\u00e3o significa cobrar menos. Ao contr\u00e1rio: significa cobrar melhor, com mais preparo, mais estrat\u00e9gia e maior efetividade. \"Recuperar cr\u00e9dito n\u00e3o \u00e9 ir ao Judici\u00e1rio por reflexo. \u00c9 avaliar tempo, custo, chance de retorno e impacto para a rela\u00e7\u00e3o comercial. A atua\u00e7\u00e3o jur\u00eddica precisa ser inteligente \u2014 e cir\u00fargica\", resume Julia Lins.  A crise de inadimpl\u00eancia que marca 2025 imp\u00f5e um novo paradigma: proteger o caixa a, necessariamente, por uma atua\u00e7\u00e3o que combina agilidade, t\u00e9cnica jur\u00eddica e gest\u00e3o integrada de riscos. \"O crescimento da inadimpl\u00eancia n\u00e3o precisa se traduzir em uma avalanche de processos. Mas isso exige planejamento e atua\u00e7\u00e3o antecipada\", refor\u00e7a Renata Belmonte.  Para as empresas que ainda tratam o risco da inadimpl\u00eancia como um problema isolado do financeiro, o recado \u00e9 claro. \"Esse risco hoje \u00e9 multidimensional. Ele impacta o caixa, a reputa\u00e7\u00e3o, o relacionamento com o cliente e at\u00e9 a cultura interna da empresa. N\u00e3o d\u00e1 mais para lidar com isso de forma compartimentada\", finaliza Danielle Braga.  Conhe\u00e7a quais s\u00e3o os pilares da Governan\u00e7a dos Conflitos: Envolvimento jur\u00eddico desde o in\u00edcio:\u00a0advogados especializados participam da concess\u00e3o de cr\u00e9dito, estruturando contratos e garantias com foco em risco e recupera\u00e7\u00e3o. Contratos com intelig\u00eancia preventiva:\u00a0cl\u00e1usulas desenhadas para facilitar renegocia\u00e7\u00e3o, cobran\u00e7a e preven\u00e7\u00e3o de lit\u00edgios. Protocolos de resolu\u00e7\u00e3o orientados pelo jur\u00eddico:\u00a0media\u00e7\u00e3o e acordos extrajudiciais seguem fluxos estruturados e eficientes. Instrumentos legais aplicados com estrat\u00e9gia:\u00a0utiliza\u00e7\u00e3o t\u00e9cnica e planejada do aparato legal, evitando custos desnecess\u00e1rios e protegendo rela\u00e7\u00f5es. Integra\u00e7\u00e3o de \u00e1reas:\u00a0a governan\u00e7a conecta jur\u00eddico, cr\u00e9dito, cobran\u00e7a e comercial, com o advogado como elo estrat\u00e9gico e guardi\u00e3o da efici\u00eancia jur\u00eddica. Fontes: Julia Vieira de Castro Lins \u00e9 Chief Legal Officer do Albuquerque Melo Advogados, p\u00f3s-graduada em Direito Empresarial pela FGV e integrante das comiss\u00f5es Direito Civil, de Direito Aeron\u00e1utico, Espacial e Aeroportu\u00e1rio e de Direito Empresarial da OAB\/RJ. Julia Lins Renata Belmonte \u00e9 s\u00f3cia do Albuquerque Melo Advogados na \u00e1rea de Contencioso C\u00edvel, p\u00f3s-graduada em Processo Civil pela Escola Paulista de Direito (EPD) e com curso de especializa\u00e7\u00e3o em Direito Civil pela Universidade de Coimbra, membro da Comiss\u00e3o Permanente de Defesa do Consumidor, da Comiss\u00e3o Especial de Direito Banc\u00e1rio e da Comiss\u00e3o Especial de Direito Aeron\u00e1utico da OAB-SP e da Comiss\u00e3o de Direito do Consumidor da OAB\/RJ. Renata Belmonte Danielle Braga \u00e9 s\u00f3cia do Albuquerque Melo Advogados e CLO do Contencioso C\u00edvel de Escala e Estrat\u00e9gico. Advogada formada pela FND-UFRJ, com MBA em Gest\u00e3o de Neg\u00f3cios pelo IBMEC, escreve sobre Direito, lideran\u00e7a, inova\u00e7\u00e3o e an\u00e1lise de neg\u00f3cios. Danielle Braga","keywords":["cr\u00e9dito corporativo"," gest\u00e3o de riscos"," Inadimpl\u00eancia"," jur\u00eddico estrat\u00e9gico"," media\u00e7\u00e3o extrajudicial"," recupera\u00e7\u00e3o de cr\u00e9dito"," "],"name":"Crise de inadimpl\u00eancia no Brasil pressiona empresas e impulsiona tend\u00eancia de governan\u00e7a dos conflitos","thumbnailUrl":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/wp-content\/s\/2024\/04\/9918845a054041830cdd03ffbc6f4e57-150x150.webp","wordCount":"843","timeRequired":"PT3M44S","mainEntity":{"@type":"WebPage","@id":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/crise-de-inadimplencia-no-brasil-pressiona-empresas-e-impulsiona-tendencia-de-governanca-dos-conflitos\/amp\/"},"author":{"@type":"Person","name":"Carlos Eduardo","description":"Fa\u00e7o parte da equipe de reda\u00e7\u00e3o e publisher do Jornal Cont\u00e1bil, ajudando na produ\u00e7\u00e3o e publica\u00e7\u00e3o de mat\u00e9rias e not\u00edcias para manter os leitores bem 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