[{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/gestao-financeira-ganha-protagonismo-em-meio-a-cenario-economico-desafiador\/amp\/#newsarticle","url":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/gestao-financeira-ganha-protagonismo-em-meio-a-cenario-economico-desafiador\/amp\/","headline":"Gest\u00e3o financeira ganha protagonismo em meio a cen\u00e1rio econ\u00f4mico desafiador","mainEntityOfPage":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/gestao-financeira-ganha-protagonismo-em-meio-a-cenario-economico-desafiador\/","datePublished":"2025-05-27T13:55:19-03:00","dateModified":"2025-05-27T13:55:20-03:00","description":"Em cen\u00e1rio de juros altos e c\u00e2mbio vol\u00e1til, empresas buscam gest\u00e3o financeira digital e estrat\u00e9gica para ganhar agilidade, reduzir riscos e crescer com efici\u00eancia.","articleSection":"Economia","articleBody":"Com a manuten\u00e7\u00e3o da taxa Selic em torno de 14% ao ano, a volatilidade cambial que fechou 2024 com o d\u00f3lar acima dos R$ 6,00 e margens operacionais cada vez mais pressionadas, o cen\u00e1rio econ\u00f4mico brasileiro tem elevado as exig\u00eancias sobre as \u00e1reas financeiras das empresas. A combina\u00e7\u00e3o de juros altos e maior seletividade por parte dos investidores tem impulsionado uma mudan\u00e7a significativa na forma como a gest\u00e3o financeira \u00e9 conduzida. Empresas que j\u00e1 adotaram solu\u00e7\u00f5es digitais relatam ganhos significativos de agilidade e assertividade na gest\u00e3o, o que se traduz em vantagem competitiva em um mercado cada vez mais din\u00e2mico e exigente. O uso de tecnologia para transformar dados em decis\u00f5es r\u00e1pidas tende a se consolidar como padr\u00e3o nos pr\u00f3ximos anos. \"Esse ambiente de press\u00e3o est\u00e1 acelerando uma transforma\u00e7\u00e3o importante: a digitaliza\u00e7\u00e3o real da gest\u00e3o financeira. N\u00e3o falo aqui de simplesmente migrar relat\u00f3rios de Excel para PDF. Estou falando de algo mais profundo, de plataformas que ajudam a antecipar riscos, reagir com velocidade e gerar intelig\u00eancia de neg\u00f3cio a partir dos dados\", afirma Goldwasser Neto, CEO da fy. Segundo o executivo, cresce a demanda por uma atua\u00e7\u00e3o mais estrat\u00e9gica dos l\u00edderes financeiros, com foco na antecipa\u00e7\u00e3o de riscos, maior precis\u00e3o na tomada de decis\u00f5es e mais efici\u00eancia operacional. A tecnologia tem desempenhado papel fundamental nesse processo. Plataformas digitais especializadas v\u00eam permitindo a centraliza\u00e7\u00e3o de dados, automa\u00e7\u00e3o de fluxos e visualiza\u00e7\u00f5es anal\u00edticas que auxiliam empresas a tomarem decis\u00f5es com mais rapidez e impacto direto nos resultados. Apesar dos avan\u00e7os, muitas companhias ainda operam com processos manuais e descentralizados. Um levantamento da Flash indica que 48% das companhias brasileiras ainda organizam dados operacionais de colaboradores por meio do Excel, sinalizando que a transforma\u00e7\u00e3o digital no setor financeiro ainda encontra barreiras. \"O papel do CFO mudou. Hoje, ele \u00e9 pe\u00e7a-chave para garantir a resili\u00eancia e o crescimento do neg\u00f3cio. Isso exige n\u00e3o apenas dom\u00ednio t\u00e9cnico, mas vis\u00e3o estrat\u00e9gica e ferramentas \u00e0 altura da complexidade que enfrentamos. A capacidade de transformar dados em decis\u00f5es em tempo real n\u00e3o ser\u00e1 mais um luxo, ser\u00e1 o novo padr\u00e3o\", complementa Goldwasser. Diante desse cen\u00e1rio, a expectativa \u00e9 que o setor financeiro deixe definitivamente o papel operacional e assuma um protagonismo estrat\u00e9gico dentro das organiza\u00e7\u00f5es. A ado\u00e7\u00e3o de ferramentas inteligentes e a atualiza\u00e7\u00e3o de processos s\u00e3o caminhos cada vez mais urgentes para garantir a sustentabilidade e o crescimento dos neg\u00f3cios em um ambiente econ\u00f4mico vol\u00e1til e altamente competitivo.","keywords":["CFO"," economia"," Gest\u00e3o financeira digital"," Plataformas financeiras"," Taxa Selic"," "],"name":"Gest\u00e3o financeira ganha protagonismo em meio a cen\u00e1rio econ\u00f4mico desafiador","thumbnailUrl":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/wp-content\/s\/2025\/05\/CFO-150x150.jpg","wordCount":"394","timeRequired":"PT1M45S","mainEntity":{"@type":"WebPage","@id":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/gestao-financeira-ganha-protagonismo-em-meio-a-cenario-economico-desafiador\/amp\/"},"author":{"@type":"Person","name":"Carlos Eduardo","description":"Fa\u00e7o parte da equipe de reda\u00e7\u00e3o e publisher do Jornal Cont\u00e1bil, ajudando na produ\u00e7\u00e3o e 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