[{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/gestao-financeira-para-pequenas-e-medias-empresas\/amp\/#newsarticle","url":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/gestao-financeira-para-pequenas-e-medias-empresas\/amp\/","headline":"Gest\u00e3o Financeira: Veja como funciona para pequenas e m\u00e9dias empresas","mainEntityOfPage":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/gestao-financeira-para-pequenas-e-medias-empresas\/","datePublished":"2020-07-02T14:25:45-03:00","dateModified":"2025-04-03T03:17:42-03:00","description":"A boa gest\u00e3o financeira \u00e9 fundamental para a manuten\u00e7\u00e3o e o desenvolvimento de empresas de todos os portes. Confira!","articleSection":"News Yahoo","articleBody":"Primeiramente, a boa gest\u00e3o financeira\u00a0\u00e9 fundamental para a manuten\u00e7\u00e3o e o desenvolvimento de empresas de todos os portes. N\u00e3o \u00e9 dif\u00edcil encontrar empreendimentos lucrativos que, de repente, s\u00e3o encerrados por descontrole das finan\u00e7as. Em segundo, nesse artigo trataremos o tema da gest\u00e3o financeira e de sua import\u00e2ncia, e daremos dicas para uma istra\u00e7\u00e3o adequada quanto a esse aspecto. Import\u00e2ncia do Controle Financeiro de Pequenas Empresas Por possu\u00edrem um capital limitado, as empresas de pequeno porte n\u00e3o contam com muito o a cr\u00e9ditos (empr\u00e9stimos e financiamentos). Dessa forma, a restri\u00e7\u00e3o se agrava quando consideramos as altas taxas de juros praticadas no mercado. Ou seja, elas devem redobrar a aten\u00e7\u00e3o em rela\u00e7\u00e3o aos seus recursos financeiros, control\u00e1-los de forma rigorosa. Enquanto isso, evitam o risco de encerramento de suas atividades por n\u00e3o terem como honrar com seus compromissos. N\u00e3o Confundir Contas da Empresa com a dos S\u00f3cios Essa regra \u00e9 b\u00e1sica: separar rigorosamente as contas e despesas da empresa daquelas dos s\u00f3cios. Todavia, n\u00e3o ser\u00e1 poss\u00edvel apurar os resultados obtidos nos neg\u00f3cios e nem implantar um controle sem esse procedimento. Se um s\u00f3cio realiza um gasto pessoal, por exemplo, com combust\u00edvel para seu ve\u00edculo, ele n\u00e3o poder\u00e1 ser pago com dinheiro da firma, muito menos lan\u00e7ado em sua contabilidade. Implantar um Fluxo de Caixa O fluxo de caixa \u00e9 o registro das entradas e sa\u00eddas de numer\u00e1rio na organiza\u00e7\u00e3o. Todos os pagamentos e recebimentos efetuados devem ser registrados diariamente, n\u00e3o importando o valor. Da mesma forma, podem ser lan\u00e7ados os valores a receber, as contas a pagar, bem como os gastos previstos, em suas respectivas datas. Isso permitir\u00e1 visualizar a situa\u00e7\u00e3o das disponibilidades de caixa para os pr\u00f3ximos meses. Acompanhar o Capital de Giro O capital de giro representa recursos de que a empresa disp\u00f5e para o andamento de suas opera\u00e7\u00f5es de curto prazo, ou seja, um ano. Ele \u00e9 obtido pela diferen\u00e7a entre o \u2018ativo circulante\u2019 e o \u2018ivo circulante\u2019. Um valor positivo de capital de giro significa que a firma est\u00e1 numa situa\u00e7\u00e3o confort\u00e1vel, em condi\u00e7\u00f5es de operar com seus pr\u00f3prios recursos. Gest\u00e3o Financeira O contr\u00e1rio, ou seja, o valor negativo, representa um alerta, apontando para uma poss\u00edvel necessidade futura de recorrer a recursos externos. Em outras palavras, a um empr\u00e9stimo banc\u00e1rio. Isso porque a soma dos valores a pagar \u00e9 maior do que a soma dos valores de seus bens e direitos no per\u00edodo considerado. Apurar Lucros com Precis\u00e3o Em uma pequena empresa, \u00e9 comum a apura\u00e7\u00e3o de margem de lucro de maneira equivocada. Por exemplo, voc\u00ea vende por R$ 100 uma mercadoria que custou R$ 60 e acredita que j\u00e1 lucrou R$ 40. Contudo, existem despesas e custos que independem do volume das vendas. Em outras palavras, os custos fixos: aluguel, sal\u00e1rios, seguros, manuten\u00e7\u00e3o de ve\u00edculos e equipamentos. Isso sem contar as pr\u00f3prias despesas com as vendas, como comiss\u00f5es, impostos e fretes. Portanto, os lucros devem ser apurados de forma correta. Mais ainda, na medida do poss\u00edvel, deve-se cortar ou reduzir gastos, principalmente os sup\u00e9rfluos. Monitorar os Estoques A aplica\u00e7\u00e3o em estoques consome grande parcela dos recursos dispon\u00edveis. Por esse motivo, eles devem ser acompanhados de perto. Por um lado, voc\u00ea deve cuidar para que n\u00e3o faltem determinadas mercadorias, gerando, assim, inefici\u00eancia no atendimento aos pedidos dos clientes. Por outro, deve-se evitar manter produtos parados, que n\u00e3o s\u00e3o vendidos ou que demoram muito para serem comercializados. Sistema de Controles Financeiros Informatizados Por fim, perceba que a gest\u00e3o financeira de uma empresa n\u00e3o \u00e9 simples, qualquer que seja o tamanho do neg\u00f3cio. E tudo fica mais dif\u00edcil sem a ajuda de um software de gest\u00e3o empresarial adequado. DICA EXTRA JORNAL CONT\u00c1BIL: Imaginou aprender 10 anos de Pr\u00e1tica Cont\u00e1bil em poucas semanas? O nosso parceiro Viver de Contabilidade criou um programa completo que ensina tudo que um contador precisa saber no dia a dia, Rotinas Fiscais, Abertura, Altera\u00e7\u00e3o e Encerramento de empresas, tudo sobre Imposto de Renda, MEIs, Simples Nacional, Lucro Presumido, enfim, TUDO que voc\u00ea precisa saber para se tornar um Profissional Cont\u00e1bil Qualificado. Se voc\u00ea precisa da Pr\u00e1tica Cont\u00e1bil, clique aqui e entenda como aprender tudo isso e se tornar um verdadeiro profissional cont\u00e1bil. 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