[{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/pix-automatico-saiba-tudo-sobre-a-nova-modalidade-de-pagamento\/amp\/#newsarticle","url":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/pix-automatico-saiba-tudo-sobre-a-nova-modalidade-de-pagamento\/amp\/","headline":"Pix Autom\u00e1tico: saiba tudo sobre a nova modalidade de pagamento","mainEntityOfPage":"https:\/\/jornalcontabil-br.noticiasgoianas.com\/noticia\/pix-automatico-saiba-tudo-sobre-a-nova-modalidade-de-pagamento\/","datePublished":"2025-06-12T15:42:43-03:00","dateModified":"2025-06-12T15:42:47-03:00","description":"A partir de 16 de junho de 2025, o Banco Central do Brasil lan\u00e7a oficialmente o Pix Autom\u00e1tico, nova funcionalidade do sistema de transfer\u00eancias instant\u00e2neas que promete revolucionar a forma como consumidores lidam com pagamentos recorrentes no pa\u00eds.","articleSection":"Economia","articleBody":"A partir de 16 de junho de 2025, o Banco Central do Brasil lan\u00e7a oficialmente o Pix Autom\u00e1tico, nova funcionalidade do sistema de transfer\u00eancias instant\u00e2neas que promete revolucionar a forma como consumidores lidam com pagamentos recorrentes no pa\u00eds. A grande inova\u00e7\u00e3o est\u00e1 na possibilidade de autorizar uma \u00fanica vez o d\u00e9bito autom\u00e1tico de contas, mensalidades e servi\u00e7os por , sem a necessidade de cart\u00f5es de cr\u00e9dito ou boletos banc\u00e1rios. A novidade deve facilitar a vida de milh\u00f5es de brasileiros, principalmente os que n\u00e3o possuem o a produtos financeiros tradicionais. \"O Pix Autom\u00e1tico representa um avan\u00e7o importante para a inclus\u00e3o financeira. Ele amplia o o a servi\u00e7os de e pagamentos digitais para quem n\u00e3o tem cart\u00e3o de cr\u00e9dito, de maneira pr\u00e1tica e segura\", explica o professor Ahmed El Khatib, coordenador do Centro de Estudos em Finan\u00e7as da\u00a0Funda\u00e7\u00e3o Escola de Com\u00e9rcio \u00c1lvares Penteado (FECAP). Segundo estimativas do pr\u00f3prio Banco Central, cerca de 60 milh\u00f5es de brasileiros que n\u00e3o utilizam cart\u00e3o de cr\u00e9dito poder\u00e3o se beneficiar da nova modalidade, democratizando o o a servi\u00e7os antes s a quem tinha conv\u00eanios banc\u00e1rios ou d\u00e9bito autom\u00e1tico. O que \u00e9 o Pix Autom\u00e1tico? \u00c9 uma extens\u00e3o do Pix tradicional que permite ao usu\u00e1rio autorizar previamente pagamentos peri\u00f3dicos semanais, mensais, trimestrais, semestrais ou anuais para empresas e prestadores de servi\u00e7os. A autoriza\u00e7\u00e3o \u00e9 feita uma \u00fanica vez, e os d\u00e9bitos ocorrem automaticamente na conta do pagador, conforme os termos definidos. Como vai funcionar? No aplicativo do banco ou institui\u00e7\u00e3o financeira, o usu\u00e1rio a a op\u00e7\u00e3o \"Pix Autom\u00e1tico\"; L\u00ea e aceita os termos da opera\u00e7\u00e3o; Define a periodicidade da cobran\u00e7a, o valor (fixo ou vari\u00e1vel) e o limite m\u00e1ximo por transa\u00e7\u00e3o; A partir da data acordada, o sistema realiza os d\u00e9bitos automaticamente, 24 horas por dia, sete dias por semana, inclusive em feriados. \"Com o Pix Autom\u00e1tico, o usu\u00e1rio ganha autonomia e praticidade. Basta aprovar a cobran\u00e7a uma vez. Depois disso, ele acompanha tudo pelo extrato banc\u00e1rio\", refor\u00e7a El Khatib. N\u00e3o h\u00e1 limites para o n\u00famero de autoriza\u00e7\u00f5es nem para o agendamento de cobran\u00e7as futuras. O usu\u00e1rio pode ajustar valores m\u00e1ximos por cobran\u00e7a, o que \u00e9 ideal para contas que variam mensalmente, como energia el\u00e9trica. Quais tipos de contas poder\u00e3o ser pagas com Pix Autom\u00e1tico? Contas de consumo (luz, \u00e1gua, telefone); Mensalidades escolares e de academias; s digitais (streaming, m\u00fasica, jornais); Clubes de e servi\u00e7os recorrentes; Outros servi\u00e7os com cobran\u00e7a peri\u00f3dica. Seguran\u00e7a e preven\u00e7\u00e3o a fraudes Para garantir a confiabilidade do sistema, o Banco Central estabeleceu uma s\u00e9rie de crit\u00e9rios rigorosos. Apenas empresas com CNPJ ativo h\u00e1 pelo menos seis meses e com nome empresarial correspondente ao da Receita Federal poder\u00e3o oferecer o servi\u00e7o. Al\u00e9m disso, institui\u00e7\u00f5es financeiras far\u00e3o uma an\u00e1lise cadastral e comportamental das empresas recebedoras, considerando dados como CNAE, natureza jur\u00eddica e hist\u00f3rico de transa\u00e7\u00f5es. Outro fator de prote\u00e7\u00e3o ao consumidor \u00e9 o envio de uma notifica\u00e7\u00e3o antes de cada d\u00e9bito agendado. O usu\u00e1rio poder\u00e1 cancelar o pagamento at\u00e9 a v\u00e9spera da data programada. \"A seguran\u00e7a est\u00e1 no centro da proposta. O sistema foi desenhado para evitar fraudes e garantir transpar\u00eancia nas rela\u00e7\u00f5es de consumo\", conclui o professor da FECAP. Fotos: Renato Souza O especialista:\u202fAhmed\u202fSameer El Khatib\u202f\u00e9 Doutor em Finan\u00e7as e Doutor em Educa\u00e7\u00e3o, Mestre em Ci\u00eancias Cont\u00e1beis e Atuariais, graduado em Ci\u00eancias Cont\u00e1beis, P\u00f3s-doutor em Contabilidade e P\u00f3s-doutor em istra\u00e7\u00e3o.\u202f \u00c9 graduando e doutorando em Psicologia Cl\u00ednica. \u00c9\u202fprofessor e coordenador do Centro de Estudos em Finan\u00e7as da Funda\u00e7\u00e3o Escola de Com\u00e9rcio \u00c1lvares Penteado (FECAP), professor adjunto de finan\u00e7as da Universidade Federal de S\u00e3o Paulo (UNIFESP) e l\u00edder do Laborat\u00f3rio de Estudos em Psicologia Econ\u00f4mica da UNIFESP. Sobre a FECAP  A Funda\u00e7\u00e3o Escola de Com\u00e9rcio \u00c1lvares Penteado (FECAP) \u00e9 refer\u00eancia nacional em Educa\u00e7\u00e3o na \u00e1rea de neg\u00f3cios desde 1902. A Institui\u00e7\u00e3o proporciona forma\u00e7\u00e3o de alta qualidade no Ensino M\u00e9dio (t\u00e9cnico, pleno e bil\u00edngue), Gradua\u00e7\u00e3o, P\u00f3s-gradua\u00e7\u00e3o, MBA, Mestrado, Extens\u00e3o e cursos corporativos e livres. Diversos indicadores de desempenho comprovam a qualidade do ensino da FECAP: nota 5 (m\u00e1xima) no ENADE (Exame Nacional de Desempenho de Estudantes) e no Guia da Faculdade Estad\u00e3o Quero Educa\u00e7\u00e3o 2021, e o reconhecimento como melhor centro universit\u00e1rio do Estado de S\u00e3o Paulo segundo o \u00cdndice Geral de Cursos (IGC), do Minist\u00e9rio da Educa\u00e7\u00e3o. Em \u00e2mbito nacional, considerando todos os tipos de Institui\u00e7\u00e3o de Ensino Superior do Pa\u00eds, a FECAP est\u00e1 entre as 5,7% IES cadastradas no MEC com nota m\u00e1xima. FECAP, localizada na Liberdade, regi\u00e3o central da capital paulista. Foto: Divulga\u00e7\u00e3o. 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